Pot Pot (Fu Bao)
Tefal, a well-known home appliance and kitchenware brand, has cleverly designed and transformed its best-selling product, the "Kama-ga" (cauldron pot), into a presentation with unique IP value!
XINSHUO created a costumed puppet of this distinctive Kam-ga character, making the product a living, interactive ambassador at the product launch event.
Tefal Pot & Rice Cooker IP Mascot: The Approachable Ambassador of a Bestselling Product!
Tefal, a well-known home appliance and kitchenware brand, has cleverly designed and transformed its bestselling product, the "Pot & Rice Cooker," into a unique IP representation!
XINSHUO created a mascot costume of this distinctive pot and rice cooker character, making it a living, interactive ambassador at the product launch event.
This mascot costume moved around the interactive venue, readily introducing the product and demonstrating exceptional approachability. This not only allowed Tefal's pot and rice cooker to be showcased in a lively and engaging way but also bridged the gap between the brand and consumers through the IP character!
Product Description:
Cute Pot & Rice Cooker IP Design: A Tribute to Farmers, Abundant and Plentiful Rice!
This cute and adorable mascot costume cleverly combines various materials to perfectly present its adorable and unique IP image.
The design concept pays special tribute to the hard work and spirit of farmers:
- The Spirit of the Straw Hat: The IP character cleverly wears a straw hat, symbolizing the diligence and dedication of farmers.
- Abundant Rice Grains: The sculpture's details emphasize the abundant rice grains on the head, with additional individual, plump grains added for added visual appeal.
These ingenious design elements enhance the characteristics of the prototype pot—the cooked rice is fragrant and plump. The overall design perfectly combines agricultural spirit, product function, and a cute, approachable image, making it both approachable and story-driven!
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