AkzoNobel Coatings (Duoduo Dog)
Deli Paint brand, in developing an IP mascot design, aimed to perfectly capture the adorable charm of the Old English Sheepdog while seeking breakthroughs beyond its existing image. This truly tested the team's communication and technical planning skills.
Even though the Old English Sheepdog's inherent characteristic is that its fur covers its eyes, based on our integrity towards the client and our own high standards for the work, our team still invested considerable effort in the creation and arrangement of the eyes, striving to ensure that even when obscured by fur, its presence and spirit could still be felt.
From Design to Production: A Journey of Breakthrough and Recreation
Deli Paint, a brand driving IP mascot design, aimed to perfectly present the adorable charm of the Old English Sheepdog while seeking breakthroughs in existing imagery. This truly tested the team's communication and technical planning.
Even though the Old English Sheepdog's inherent characteristic is that its fur covers its eyes, based on our integrity towards the client and our own high standards for the work, our team still invested considerable effort in the creation and arrangement of the eyes, striving to ensure that even when obscured by fur, its presence and spirit could still be felt.
Product Description:
To make the puppet's head more lifelike, the tongue sculpture in the muzzle design is sleek and perfectly executed. We gave the long, straight fur a wavy perm, adding more layers and vitality.
In the details, the front and back logos on the pants cleverly incorporated the designer's drawing style: only the head is visible in the chest pocket, presented in a playful way, allowing everyone to get closer to this unique IP character. This is not just a reproduction in terms of production, but also a profound understanding of the designer's concept and an ultimate pursuit of craftsmanship.
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